
Author
Shaun M. Jones, CFP®, CFS®
Founder of Jones Fiduciary Wealth Management. He spent nearly two decades on the legacy side of the industry before building a fiduciary advisory firm where the tax strategy comes first and the portfolio follows. Author of UnBrainwashed Investing.
Articles
Everything Shaun has written

Article · 9 min read
The Bond Myth: Why We Believe Bonds Protect Less Than Investors Are Told
For decades, bonds have been the bedrock of traditional portfolios. Investors have relied on them to reduce volatility and produce steady income, a belief rooted in Modern Portfolio Theory (MPT).
Nov 7, 2026 · Investing

Article · 1 min read
When Rate of Return is Useless
There is ZERO point in getting excited about a good rate of return, if you don’t plan the taxes out.
Sep 1, 2026 · Taxes

Article · 2 min read
"Active” vs. “Passive” Investing
We believe in a combination: *Passive stock market investment (because let's be honest, you can't beat the stock market by playing the stock market) *Active, outside the stock market (investments like real estate, data centers, and energy production, which are illiquid, can lose value, and aren't right for everyone)
Aug 27, 2026 · Investing

Article · 1 min read
“I Don’t Want to Lose a Friend Over This”
This week I had a free consult with someone who has $3.5 million at a big-box firm. His advisor?A good friend....
Aug 20, 2026 · Advisors & Fees

Article · 1 min read
Taxes After 250 Years
The American Revolution was sparked by taxes. Farmers challenged the most powerful empire in the world—not over politics or land—but...
Aug 18, 2026 · Taxes

Article · 1 min read
AI is the Train and Data Centers are the Tracks
You’ve seen the headlines:Amazon. Microsoft. Meta.Laying off thousands… while pouring billions into AI. But here’s the truth:AI doesn’t run on...
Aug 13, 2026 · Investing

Article · 2 min read
Eating What We Cook
Would you eat at a restaurant where the chef won’t touch the food? Would you invest your money into something...
Aug 7, 2026 · Advisors & Fees

Article · 2 min read
Opportunity Zones
How do you defer capital gains taxes, and help a community in need at the same time? Here’s the good news:...
Aug 5, 2026 · Taxes

Article · 2 min read
Aligned Interests
Previously I talked about the patience premium. The idea that investors have sometimes been paid a premium for owning investments that are hard to...
Jul 29, 2026 · Investing

Article · 2 min read
Your Old Tax Returns Could Save You Thousands
I've talked before about how most financial advisors don't actually do tax planning... But what do I really mean by...
Jul 10, 2026 · Taxes

Article · 5 min read
The Retirement Death Spiral [Part 2 of 2]
I previously mentioned the retirement death spiral. Retirement income often doesn't keep up with expenses, so many retirees end up selling investments...
Jul 7, 2026 · Retirement

Article · 3 min read
The Retirement Death Spiral [Part 1 of 2]
A common retirement portfolio is built on a 60/40 split. 60% stocks. 40% bonds. For decades, this was considered the "safe" way to retire...
Jul 6, 2026 · Retirement
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