This week I had a free consult with someone who has $3.5 million at a big-box firm.
His advisor?
A good friend.
That’s how most of these situations start.
The problem?
-He had no idea what his real returns were.
-No idea what fees he was paying.
-No idea if his money was being maximized—or wasted.
Not his fault.
The firm makes it hard to know (and yes, that’s on purpose sometimes).
Here’s the fix I gave him:
-Ways to position himself better
-Investments he should probably dump (bonds)
-How to use the tax system instead of letting it use him
But even beyond the potential money, he was most excited about getting the right questions to ask to find out if it’s his friend—or the firm—holding him back.
Because if it’s the firm, it’s easy:
“I’m not a fan of the company.”
Friendship saved.
Money saved.
I see this all the time. It’s not that uncommon.
If you’re in the same boat, let’s talk. You’ll walk away with clarity and the right questions to keep the friend but avoid the big-box firms’ BS.
Reply back and we can set up a free chat.
P.S. Is it the friendship you’re worried about—or just the awkward conversation? How much is avoiding it costing you? (Tag me in—I’ll have the conversation for you.)
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About the author
Founder of Jones Fiduciary Wealth Management. He spent nearly two decades on the legacy side of the industry before building a fee-only fiduciary firm where the tax strategy comes first and the portfolio follows. Author of UnBrainwashed Investing.
