Here’s a good wealth advisors brutally honest sales pitch:
“I’m going to have you keep pace with the market every year… and make you stick with it.”
it’s a terrible pitch.
Nobody gets excited about that.
Now try this:
“I’m planning to help you average 8-10% returns per year and make you stick with it.”
Better.
But here’s the funny thing…
Those are basically the same thing.
That’s called passive investing.
Passive is buying a sensible house.
It’s putting money in a CD.
It’s eating your greens.
It’s the proven path to winning.
But it’s also the least sexy.
It’s those boring things that quietly add up and win over time.
So what about the big-box advisory firms?
They deal mostly in active investing.
Here’s their honest pitch:
“I’ll try to beat the market for you…
I’ll charge you big “third party manager” fees to attempt it…
And historically I only succeed about 21% of the time.”
(That’s not my opinion. Over the 10-year period ending in 2025, only 21% of active funds beat their passive counterparts.(Source: Morningstar 2025))
Active investing is like the crypto market.
It’s the casino.
It’s the $20 scratch-off ticket.
It’s the big swing.
It’s risky but it gets your heart pounding.
And that’s exactly why it sells.
It’s what many big-box investment firms live off of.
At Jones FWM we are proud to represent passive investing and invest right along with you. Because we believe in what we do.
Grab a time on my calendar to discuss your situation and see how we can help.
Click HERE.